[2] The phrase me ga aku aiiro came to Yamaguchi in a dream when he was a teenager, where an unknown woman stood in front of him and chanted those words.
[2] In particular, he was impressed with the band's bassist Ami Kusakari, who managed to create the vocal chorus section exactly as he imagined, despite him only giving her a rough demo.
Yamaguchi wanted to create a song that was hard to critically review due to its complexity, and that music consumers could not evaluate listening to a single sample.
[9] Yamaguchi continued to use the lyrical techniques that he had utilised in "Me ga Aku Aiiro", which he saw as something people were more likely to empathise with.
[9] After "Me ga Aku Aiiro"'s release, Sakanaction asked electronic musician Rei Harakami to create a remix of the song, as he had done for "Native Dancer", the leading track of their previous album, Shin-shiro (2009).
[5] In the week Kikuuiki was released, "Me ga Aku Aiiro" received enough radio airplay to debut at number 92 on the Billboard Japan Hot 100 chart.
[12] Shimada was asked to direct the video by Hisashi "Momo" Kitazawa, the stylist who has worked with Sakanaction since "Sen to Rei" (2008), on Twitter.
Shimada was inspired to depict the feelings of grief in a man losing his girlfriend; showing their changes in the past, present and future.
A woman played by fashion model Lillian[13] is shown lying on the ground, wearing an indigo dress and feet dyed blue.
called "Me ga Aku Aiiro" "extremely wonderful", praising the song's incorporation of a wide variety of ideas.