[2] After releasing two albums based in Hokkaido under the BabeStar Label sublabel of Victor Entertainment, Sakanaction signed a contract with management group Hipland Management and joined the main Victor Entertainment band roster,[3] moving from Hokkaido to Tokyo in the spring of 2008.

[4] The album was primarily created by band members in vocalist Ichiro Yamaguchi's apartment in Kawasaki, Kanagawa.

[9] The song's lyrics feature a protagonist looking back sadly on a relationship, likening painful memories to a winter flower.

[14][15][16] On North Wave's Sapporo Hot 100 chart that tracks airplay, requests and sales in Hokkaido, the song peaked at number three for two weeks in mid-February.

[22] The music video for the song was directed by Yuichi Kodama, as well as choreography by Furitsuke Kagyou Air:man and styling by Hisashi "Momo" Kitazawa.

[12][23] The video was created by the team who won one of the three grand prix awards at the 2008 Cannes Lions advertisement festival, for work on Uniqlo's Uniqulock campaign.

[12] The dancer performs an intricate footwork routine inspired by techtonik and C-Walk dance styles, interspersed with the scenes depicting Yamaguchi.

[25][26] It was shown during Creative Symposium 2009, an event held over five days in March 2009 in Tokyo to celebrate visual arts, as well as at the Los Angeles Film Festival in June 2010, as a part of a showcase entitled Big in Japan: A Survey of Japanese Music Videos.

[30][31] They were impressed with how the song transitioned from a "nostalgic piano drifting in nihilism" to a synthesizer sound, as well as the sad violin that "expressed the painfulness of autumn".

[31] Kuniko Yamada of Bounce similarly praised the song's "beautiful fusion of acoustic and synth sounds".