Its best-known feature was the "Whore of the Week" item, which skewered a generally high-profile media figure for favorable coverage of Republicans or uncritical acceptance of right-wing talking points.
In 2002, the site was controversially profiled by Salon.com,[5] noting how CNN anchor Aaron Brown had received "hundreds of e-mails" after MWO criticized him.
[6] Freelancer Jennifer Liberto claimed to have determined that the site was run by Bartcop's Terry Coppage and Marc Perkel, a conclusion both vehemently denied.
Adding to the mystery, the moniker "Jennifer Kelly" was apparently abandoned, with the operators responding only by e-mails that were signed "The Editors."
[10] In early 2004, the site was noted for having encouraged bloggers to create "watchblogs" that would dog the every move of individual reporters or conservative pundits.