Mission statement

[1][2] It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision".

A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders.

This is to make sure that the company remains on track and to ensure that the mission statement does not lose its touch and become boring or stale.

Religious mission statements are less explicit about key market, contribution and distinction, but clearly describe the organization's purpose.

[11] For example: "Peoples Church is called to proclaim the Gospel of Christ and the beliefs of the evangelical Christian faith, to maintain the worship of God, and to inspire in all persons a love for Christ, a passion for righteousness, and a consciousness of their duties to God and their fellow human beings.

We pledge our lives to Christ and covenant with each other to demonstrate His Spirit through worship, witnessing, and ministry to the needs of the people of this church and the community."

Giving them this sense of purpose will allow them to focus more on their daily tasks and help them realise the goals of the organisation and their role.

[18] This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things.

An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful.