A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage.
[1][2] In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters.
Media consultants at management consulting firms seek to address issues facing the industry such as strengthening operational efficiency, brand strategy, digital media strategies, and business technology.
These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.
[6] These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Google+ and Twitter.