In public relations (PR) and marketing, a media contacts database is a resource which catalogs the names, contact information, and other details about people who work in various media professions.
[1] These include journalists, reporters, editors, publishers, contributors, freelance journalists, opinion writers, social media personalities/ influencers, TV show anchors, radio show hosts, DJs, and others.
A media contacts database usually contains the following information: A media contacts database is a public relations tool that is maintained and used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists.
These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.
A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time.