Media engagement framework

[2] Powell’s background in marketing ROI and Groves' experience and understanding of the applications of social media in business led to a collaboration.

Dimos joined as a brand strategist for Litmus Group,[3] a global management consulting firm.

[5] The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role.

A framework metric can be applied for each of these personas: Individuals, influencers and consumers make decisions based on alternatives available to them and constraints put on them.

can be employed within the model to help identify the members of the audience segment and to support the formation of other social engagement planning and management tools.