The idea is to help the start-up companies increase their metrics in a very short period of time; this way, instead of spending money on online marketing, they can use their financial resources to improve other aspects of their businesses.
Some examples are the Stroeer company, which specializes in billboards and street furniture, the German television group ProSiebenSat.1,[3] the Spanish and Italian's Mediaset through the appointed vehicle Ad4Ventures, Channel 4 and ITV's respective media growth vehicles - Channel4Ventures and AdVentures.
The distinction exists in conventional venture capital as well, where corporate VCs are contrasted to partner-owned VC funds.
[5] Other examples of independent funds include 5M Ventures in France and FAME Media Global in Singapore.
[7] Since 2005 the fund has invested $4 billion + worth of media in over 900 companies across a wide range of sectors including ed-tech, fintech, health-tech, retail, FMCG, consumer durables, among others.