In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
Firstly, the socialization of reporters including guidance, work norms and orientations will be greatly influenced by the dominant ideology (Mueller, 1973).
And some basic values and norms they share are influenced by ideology, as it is hard to be independent from the culture that the dominant class shapes (Gans, 1979).
Though journalists claim that they are autonomic from the state and marketing forces and that they are always on the side of the public as social instrument, it is undeniable that the ideology and control of economic interests permeate the assumption, orientations and procedure of reporters who are the direct producers of news stories.
To a large extent, the formation of public opinion is based on the information spread by status quo-oriented news media.