Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.
By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer relationships, building a brand image, and improving flattened sales revenue.
Research findings will help understand the target audience in a deeper layer and thus avoid some potential risks as well as costly losses before implementation.
[2] Carrying out research is a key step to help decision-makers uncover the hidden side of the market and better understand the consumer behaviors accordingly.
In terms of such quantitative research findings, Old Spice tailored a series of social media campaigns to attract female consumers and finally led to a steep increase in sales.