Old Spice is an American brand offering male grooming products including aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps.

[3] The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother's potpourri, and as a result, the first Old Spice product in 1937 was a woman's scent called Early American Old Spice.

Other ships used on Old Spice packaging include the John Wesley, Salem, Birmingham, Maria Teresa, Propontis, Recovery, Sooloo, Star of the West, Constitution, Java, United States, and Hamilton.

[5] In June 1990, Procter & Gamble purchased the Old Spice fragrances, skincare and antiperspirant & deodorant brands from the Shulton Company.

[citation needed] Old Spice Red Zone products include a "Scratch-and-Sniff" version of the signature fragrance.

[citation needed] Old Spice has partnered with the NFL and featured football stars including Ray Lewis, Greg Jennings, and Wes Welker in various TV and digital campaigns.

[11] In 2013, Old Spice launched a series of TV commercials in India titled "Mantastic Man" starring supermodel and actor Milind Soman.

[citation needed] In early 2016, Old Spice introduced a new brand character, the Legendary Man, with two TV commercials, "Rocket Car" and "Whale", to launch the Hardest Working Collection.

Later in 2016, the brand introduced two additional Old Spice characters, actors Thomas Beaudoin and Alberto Cardenas, in an advertising campaign for the Red Zone product collection.

The brand returned to the sport for a one-off appearance in 2023, sponsoring Chase Briscoe and Stewart-Haas Racing's 14 car for the 2023 YellaWood 500.

In 2019, Old Spice named actor, comedian, and writer Deon Cole as its global brand ambassador for its five-piece line.