[1][2][3][4][5] The service had a business model similar to Whittle Communications's Channel One, as well as Whittle's Special Report TV and magazine project, which was available in about 30,000 medical waiting rooms.

The system was interactive, using what Medical Market and Media described as "computer and modem units.

"[3] The service had been tested in 5,000 doctors' offices, and Whittle had planned to do a national rollout in fall 1994.

[4] But according to the Los Angeles Times, the company was unable to attract sufficient sponsorship from drug companies, and shut down the service in August 1994, laying off 205 employees.

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