The flowers grow in panicles up to 50 cm long, with ovid pink bracts.

From there, it sprouts new growth and begins to root and anchor itself, drawing nutrition from the decaying detritus around its base.

[3] In temperate zones, medinillas must be grown as indoor houseplant specimens or kept under protection all year round, as they will not survive temperatures dropping below 15 °C (59 °F).

In USDA hardiness zones 10–12, it is possible to keep them outside all year, albeit under protection from excess hot sun, wind and cold.

The plant requires high humidity levels, and prefers bright but indirect light, with shading and protection from the sun (especially at the hottest time of the day).