It was organised by the Lainingthou Sanamahi Sana Pung (LSSP), a socio-religious group, based in Manipur, India.

The event is organised under the guidance of Leishemba Sanajaoba (Meitei: ꯂꯩꯁꯦꯝꯕ ꯁꯅꯥꯖꯥꯎꯕ), His Highness, the present titular king of Manipur.

Besides being a beauty pageant, the event also includes cultural activities like cooking dishes, cleaning courtyards and serving elders in traditional ways.

[1] "Our aim is to make Meitei girls and married women aware of our forefathers' religious way, culture and tradition.

In 2019, one delegate from Bangladesh and one from Assam participated in the 4th Miss Meetei Chanu beauty pageant in Manipur.

[8][9] L Suchona hails from a family of social and cultural activist parents, L Ibungohal Shyamal and L (O) Kunjarani Leima.

[8][9] In her maiden visit to Manipur, L Suchona was taking part in the beauty pageant remembering the love for her roots of culture.