During its run, Mehfil Magazine featured the South Asian community's leading business men and women, writers, artists, social workers, law enforcement, politicians and students.

It also tackled some of the South Asian community's toughest social and political issues, including the Air India bombing, sexual abuse, arranged marriages, health concerns such as diabetes, the plight of seniors, as well as the cultural challenges of a new generation trying to integrate.

Then NDP Premier Glen Clark was on hand to perform a special unveiling ceremony to the sounds of Dal Dil Vog's rendition of the popular song, The Greatest Love of All.

[6] Among the attendees were British Columbia Premier Christy Clark and Federal senior cabinet Minister Jason Kenney who applauded the efforts of this unique inaugural publication and event.

Committed to inspiring future journalists to reach their potential, the Mehfil Magazine Endowment was created to encourage discussion about what role or significance, if any, ethnicity and cultural background should have in contemporary journalism.