Originally an architect, he moved into computers and in 1977 launched one of the very earliest games companies,[1] Automata UK, as an extension of his publishing business.
He is now credited for setting up "the first games company in the U.K.",[2] celebrated as "the father of the British videogames industry"[3] and presented as "a pioneer in affective computing".
Croucher has championed immersive entertainment throughout his career as director and producer, mixing audio, video, spoken word, real-world locations and computer-generated effects.
The album came with extensive liner notes by Croucher and Caroline Bren, as well as a large poster featuring selections from the original Automata print campaigns.
[citation needed] Mel Croucher is Executive Chairman of Jeeni, the global streamed music service and artist development platform, which he co-founded with Dr Shena Mitchell in 2017.