Launched in 2010, the network utilized a system designed by Montreal-based PBSC Urban Solutions with 600 bicycles operating from 51 stations.

Melbourne's MBS and CityCycle in Brisbane[8] were, until the introduction of Vancouver, British Columbia, Canada's bike-sharing service, some of the few schemes in the world that attempt to operate under a mandatory helmet requirement.

[9][10][11] Implementation and planning costs totalled A$5.5 million over four years, which required a usage rate of 500 trips per day, or 15,000 per month, for the scheme to break-even.

[13] Promotional efforts to advertise MBS have been limited, though mobile phone optimised websites have also been created, such as BikeShare.Tel, allowing users to locate stations and see bike availability.

The tour was designed around the available MBS pods where each leg is no more than 30 minutes in duration, making the cost to the customer as low as possible while still allowing a two-hour activity.