Melissa Aronczyk is a Canadian media studies scholar[1] working in the United States.
[3][4] Dr. Aronczyk has published three books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013,;[5] Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers).
[6][7][8] and A Strategic Nature: Public Relations and the Politics of Environmentalism (Oxford University Press, co-authored with Maria Espinoza) in Spring 2022.
[9] Dr. Aronczyk's work has been featured on the BBC,[10] in The Washington Post,[11] The Intercept,[12] Grist Magazine,[13] and the podcast Drilled,[14] among other media outlets.
In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award.