The Swedish participating broadcaster, Sveriges Television (SVT), selected its entry through Melodifestivalen 1996.

At the close of the voting it had received 100 points, placing 3rd behind winner Ireland and runner-up Norway.

The final was held in the Victoriahallen in Stockholm on 24 February 1996, presented by Pontus Gårdinger and Siw Malmkvist and was broadcast on SVT1 and Sveriges Radio's P3 and P4 networks.

In 1996, for the only time in Eurovision history, an audio-only qualifying round of the 29 songs entered (excluding hosts Norway who were exempt) was held in March in order for the seven lowest-scoring songs to be eliminated before the final.

At the close of the voting it had received 100 points, placing 3rd behind winner Ireland and runner-up Norway.