[2] On June 5, 2017, the artist uploaded an image of Meme Man overlaid on top of a stock photo of a man in a business suit with arms crossed and a chart pointing upwards behind him, and the caption "Stonks", a deliberate misspelling of the word "stocks".

[8][9] In June 2020, when Tesla Inc. shares soared he tweeted "stonks" and the website featured this meme.

[10][11][12][13] On August 27, 2020, a tweet comparing Meme Man to Amazon founder Jeff Bezos went viral, accumulating over 400,000 likes as of July 30, 2021.

Immediately afterwards, shares in GameStop rose 157 percent in extended-hours trading, which some linked with Musk's tweet.

[18][19] In 2021, the multiplayer video game Fortnite released a "Diamond Hanz" skin, based on the design of Meme Man, as a joke for April Fools Day.