Men Against Rape and Discrimination (MARD/M.A.R.D) is a 2013 social campaign launched by India film director and actor Farhan Akhtar.

[3] From its launch, the campaign became a topic of discussion in several social networking sites and has received positive feedback from actors like Shahrukh Khan, Priyanka Chopra, Arjun Rampal, and Hrithik Roshan.

In an interview, Akhtar stated that he wanted to bring the campaign to education institutions, such as schools and colleges, "to drive home the message that women need to be respected.

Both Mahesh Babu and Sachin Tendulkar lent their voice to record a poem, written by Farhan's father Javed Akhtar.

[7] The initiative received positive feedback and support from many artists, including Shahrukh Khan, Priyanka Chopra, Mahesh Babu, Arjun Rampal, Hrithik Roshan, Shahid Kapoor, Vidya Balan and Mukesh Officials etc.