The month is observed with media, local events, and film screenings.
During the month of May, MHA, its affiliates, and other organizations interested in mental health conduct a number of activities which are based on a different theme each year.
The campaign was intended to encourage people to speak up about their own experiences, to share their point of view with individuals who may be struggling to explain what they are going through—and help others figure out if they too are showing signs of a mental illness.
National Children's Mental Health Awareness Day is one such campaign.
This event is sponsored by the Substance Abuse and Mental Health Services Administration in partnership with other non-profit and advocacy organizations.