In November 2011, inside the eFounders[9][10] start-up incubator in Paris, France, Arnaud Le Blanc wrote the first line of code for Mention.

[15] In 2016, Mention[16] expanded to the US market,[17] and opened an office in New York City, to cater to the growing North American customer base.

The Mention product continued to innovate between 2018 and 2019, with the introduction of Publish, offering social media content creation and post scheduling.

In August 2018, Mention was acquired by Mynewsdesk,[18] owned by NHST Media Group after reaching $5.4M  Annual Recurring Revenue (ARR).

[19] Mention allows users to create alerts compiled of keywords to monitor[20] over 1 billion sources across the web, including press articles, review sites, forums, blogs, social media,[21][22] and more.