It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors.

Utilizing modular and portable 48V lithium-ion batteries and transverse flux motor technology, these yield high torque with optimum efficiency.

Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company.

World War II changed the corporate climate, and Kiekhaefer sought a government contract to design two-man air-cooled chainsaws.

[citation needed] Kiekhaefer Mercury foresaw that the average American's interest in boating would increase after the war.

Kiekhaefer introduced a 19.8 cubic inch, 10 horsepower (hp), two-cylinder alternate firing design engine at the 1947 New York Boat Show called the "Lightning" or KE-7.

For 1951 the engine block, though still displacing 19.8 cubic inches, was updated a great deal, and given the name "Hurricane".

In 1949, the company also introduced its first large outboard, the approximately 40 cubic inch, 4 cylinder in line, "Thunderbolt".

Later that year the Kiekhaefer Mercury company designed a new inline 6-cylinder, 60 cubic inch, 60 hp (45 kW) engine named "Mark 75".

Reverse was selected by turning off the engine and restarting it in opposite rotation, and neutral by simply switching off.

Many of these large H engines sported open headers for competition and produced 90 horsepower from 60 cubic inches.

Two totally stock Mark 75s set a world endurance record on Lake X, running 50,000 miles at an average of 30.3 mph, while being re-fueled on the fly.

[citation needed] Kiekhaefer decided to promote his company by owning a NASCAR and AAA team.

The team dominated NASCAR Grand National (at one point winning 16 straight races), even though it only competed in 1955 and 1956.

[citation needed] When Kiekhaefer Mercury's top-of-the-line, 80 horsepower (74 cubic inch) model "Merc 800" was introduced for 1960, direct reversing as standard equipment was optionally replaced by full forward, neutral and reverse gear shifting, as on Mercury's 2- and 4-cylinder models, and "thru-hub" exhaust was introduced.

Previously, as with other outboard brands and Mercury's smaller models, exhaust exited from a chute at the rear of the cavitation plate above the propeller.

Over the next several years, thru-hub exhaust became a standard feature of all Mercury models, and later was adopted near industry-wide for both outboards and stern-drives.

With Mercury Marine outboards typically having smaller displacement per horsepower and better fuel economy than the competition's motors, an ad ran in publications showing a Mercury-powered boat pulling an elephant on a large ski-like platform.

By 1972, Mercury started production of the Hurricane, a more modern snowmobile with optional slide rail suspension (as opposed to bogie wheel).

These were radical for their time and were the result of Mercury Sno Pro sleds developed and raced the previous year.

The chassis were small, lightweight, very low profile, with curved handlebars and seat cushions that were designed for left turns (oval tracks).

[9] SeaCore is a brand of sterndrive marine propulsion systems manufactured in the United States by MerCruiser.

[10] Mercury Marine and Beneteau Strengthen Partnership to offer award-winning outboards to Global Customers