It was exclusively marketed under the Mercedes-AMG brand until the introduction of the Mercedes-Maybach SL in August 2024.

[6] The R232 is also fitted with the fourth generation of Mercedes all-wheel-drive system, 4Matic, and rear-axle steering.

The instrument cluster is placed within a binnacle which Mercedes claims to reduce the reflections from the sunlight and improve visibility when the roof is folded down.

[8] The car's platform is an aluminum space frame self-supporting body structure developed by AMG to provide more rigidity.

[7] AMG's chief technical officer, Jochen Hermann, reported that the SL shell weighs 270 kg (595 lb).