[1] In terms of the German auto-business of the 1930s it occupied a market position roughly equivalent to that filled by the Mercedes-Benz E-Class in the closing decades of the twentieth century.

The six-cylinder 2,867 cc side-valve engine produced a maximum output of 60 PS (44 kW; 59 hp) at 3,200 rpm.

A car fitted with the least expensive of the standard W18 bodies, which was a 4-seat six-light “Limousine” (sedan/saloon), was listed by the manufacturer at 7,950 Marks.

[5] The manufacturer also made the W18 available in bare chassis form for customers preferring to specify a bespoke body from an independent coachbuilder.

In addition a significant number of quasi-Jeep military Kübelwagen were produced based on the same chassis and mechanical components.

In its strongest years (1934 and 1935) the W18 was selling at the rate of approximately 2,000 cars annually implying a market share of very roughly 1%.