Mercedes Erra is a French business woman who was born 23 September 1954[1] in Sabadell.

[2] Mercedes Erra is an expert and specialist in branding and communication building.

She is famous for working on different subjects and inspiring new ways of communication for brands such as health for Danone, young for Evian, or the vision of Air France.

Her "Roller Babies" campaign for Evian (played to the song Rapper's Delight) made the Guinness Book of Records for being viewed over 75 million times.

[5] Co-founder of the Women’s Forum for the Economy and Society,[1] she is also committed to serving UNICEF[1][2] and the ELLE Foundation.