Merchandization is a critical term coined by the anti-globalization movement to designate the process of changing the viewpoint of individuals or society towards an object, service, or substance.
For example, anti-globalization and anti-capitalism activists claim that in today's society, many things, including health care, culture, and education, are becoming mere merchandise.
[1] Political Economy has indeed analysed, however incompletely, value and its magnitude, and has discovered what lies beneath these forms.
These formulas, which bear it stamped upon them in unmistakable letters that they belong to a state of society, in which the process of production has the mastery over man, instead of being controlled by him, such formulas appear to the bourgeois intellect to be as much a self-evident necessity imposed by Nature as productive labour itself.
The slogan of ATTAC is "the World is not Merchandise" (le monde n'est pas une marchandise).