In November 2007, the company received an additional investment of $10 million from IAC, Square 1 Bank, and all three previous investors.
[6] The MerchantCircle network signed on its one-millionth member merchant in early 2010,[7] and expanded internationally to Australia, Canada and the United Kingdom.
Businesses have the ability to upload pictures, write blogs, create coupons and send online newsletters through the network.
In 2020, MerchantCircle plans to expand its pay-per-call network, helping drive traffic and connect customers directly with shops.
In May 2010, MerchantCircle settled a lawsuit with the Santa Clara County District Attorney's office, agreeing to pay $900,000 but without admitting wrongdoing.
MerchantCircle was accused of making automated telemarketing phone calls without a live person on their end.
[15] On May 12, 2010, MerchantCircle expanded internationally, marketing its social networking service to Australia, Canada and the United Kingdom.