[2] It was positioned below the upper trim package Monterey which was also introduced in 1952.

[2] The Mercury Medalist displaced the Custom as the base model for 1956,[2] with both series discontinued for 1957 as Mercury was being repositioned as a luxury line above Edsel for 1958.

Color choices were extensive, listing 10 single selections and 17 two-tone choices, and the standard list of equipment included broadcloth upholstery, rubber floor mats, and electric clock, luggage compartment light and chrome window surroundings.

Optional equipment included a heater and windshield defroster, radio with antenna, and fog lamps.

[1] For 1954, production totals recorded that the Custom was losing ground to the more upscale Monterey, while being moderately more expensive, with continued lack of popularity of the Custom for 1955, as the introduction of the Montclair continued to encourage sales away from the Custom.