The song was released April 10, 2012 through GOOD Music and Def Jam as the lead single from the compilation album Cruel Summer (2012).

The song received mostly positive reviews from music critics who praised the bombastic production, the varying quality of the verses, and the wordplay of the individual rappers.

The highly stylized video shows a long take of all four rappers featured on the song, along with other GOOD Music recording artists such as Cyhi the Prynce, Kid Cudi, Mr. Hudson and Teyana Taylor in cameos.

The video features the rappers giving their verses and dancing around, with deliberate editing to make it appear as if they are disappearing and reappearing behind walls.

[2][3] The track was premiered by Funkmaster Flex's Hot 97 radio show and was released onto the Internet the following day onto West's official website.

The release of the track continued West's GOOD Fridays, a music giveaway that provided free MP3 downloads every week, which had been on hiatus since December 2010.

[5] Speaking about his feature, 2 Chainz stated that "I've done a lot of work with 'Ye for, like, a year now, and it was one of those songs where I called him and I told him, 'Man, play my verse over the phone because I don't remember.'

[6] The island-laced intro gives way to an eerie-sounding bass track, sparse drums, piano keys and a Scarface film sample.

"[12] Lyrically, Big Sean picks up where "his "Dance (A$$)" single left off with strip-club-inspired bars, Pusha laments about his "exotic car collection", while Kanye baits "lesser rappers, flashing his riches and model girlfriends.

"[6] With no real "concept in place", 2 Chainz closes things out with a "free associative verse where spits about his black diamond chain and Louis Vuitton backpack and expensive strains of marijuana.

[13] LA Weekly journalist Brian McManus noted that the track contains references to suicide doors, which West has previously discussed in his song "Can't Tell Me Nothing".

[11] Amy Sciarretto of Popcrush stated that the track was "great", and that "even with four rappers laying down verses on the song, it's a compact, tightly constructed tune that feels like a series of freestyle raps that flow into one another flawlessly.

"[12] Corban Goble of Stereogum mused that the song "is a giant, lurching thing where the rappers trade bravado-filled verses around a syrup-music inspired hook.

[54] The video was shot in a wide frame with the artists in what looks like a "parking garage, rapping as the camera pans across the room" with a Lamborghini Gallardo LP560-4 featured in the background.

[55] The video contains numerous cameos by other artists signed to GOOD, including Kid Cudi, Cyhi the Prynce, Teyana Taylor, Hit-Boy, D'banj and Mr. Hudson.

Taylor whips her black dress back and forth, Cyhi poses behind a pair of sunglasses, Mr. Hudson stares intently at the camera, and D'banj and Cudi dance along with their own unique moves.

[13] Marc Hogan of Spin praised the video, writing that "as with the track itself, the visuals at first might not appear to involve anything flashy – just West and friends, all lurking about and looking chic in stark black-and-white.

"[54] Pitchfork Media's Carrie Batton commented that "it's a simple but cinematographically impressive black-and-white clip with lots of leather and keffiyehs and sharp angles.