Stuart-Smith's cards were different from the standard styles of the time, using materials and design sources previously unknown in that sector.
In 1996, Stuart-Smith moved to England and set up a United Kingdom arm of the company; the HQ remained in Belmont.
The company continued to expand, with a growing design team in the United Kingdom.
The growth of Internet communication in the early 2000s put pressure on the company to move into different product areas.
[6] In 2020 it produced a range of plates and other products in collaboration with French artist Nathalie Lete.