The new organization was officially named the Metal Construction Association and its purpose was to promote the use of metal in all phases of construction and collectively oppose any legislation that deters its use.

That remains the essence of MCA's strategic focus - to grow the use of metal through marketing, education and selective action on public policies that affect metal's use in building projects.

[2] In 1998, MCA helped to establish the Metal Roofing Alliance, a national marketing initiative that has helped to achieve MCA goals in the residential market.

It is a separately run entity closely aligned with MCA activities.

[3] In 2004, MCA launched The Metal Initiative, a program that educates decision makers and influencers in the commercial building market.