Among English speakers, the use of umlaut marks and other diacritics with a blackletter typeface is a form of foreign branding, which has been attributed to a desire for a "gothic horror" feel.
The first gratuitous use of the umlaut in the name of a hard rock or metal band appears to have been by Blue Öyster Cult in 1970.
"[4] Speakers of languages which use an umlaut to designate a pronunciation change may understand the intended effect, but perceive the result differently.
When Mötley Crüe visited Germany, singer Vince Neil said the band couldn't figure out why "the crowds were chanting, 'Mutley Cruh!
[7] In 1997, the satirical newspaper The Onion published an article titled "Ünited Stätes Toughens Image With Umlauts.