[1] The company was established in 2007 by attorney Amy Pritchard[1] with the aim of offering brands a means to provide their online community members with a more personalized and relevant experience.

Its client portfolio includes Warner Bros. (including Gossip Girl and Harry Potter),[5] HarperCollins, Cartoon Network, Nickelodeon, the National Football League, Reel FX (parent firm of Webosaurs), Electronic Arts, enVie Interactive, Kimpton Hotels, Vimeo, and the United States Department of State.

They assist or substitute in-house teams by overseeing various online community activities and specializing in digital engagement, including customer service,[2] maintenance tickets, social and forum moderation, and quality assurance.

In active mode, Mods[5] monitor social media and conduct quality assurance testing to assess the end user experience.

This setup enables them to offer services in over 50 languages and dialects during peak traffic and activity hours, ensuring native-language support to users.