It is said that the move is to counter the launch of the Delhi edition of Mumbai's DNA [Daily News & Analysis].
Sameer Kapoor, the CEO of Metropolitan Media Co Ltd, said "This product will set new benchmarks in the compact newspaper segment in India.
It has a fresh new look and a new content mix that will revive the newspaper-reading habit among the youth."
'It's fun, friendly and essentially Delhi,' added Metro Now editor Kamlesh Singh.
The media house plans to print Metro Now as a weekly from January 24.