The first show included messages of congratulations from Kenny Everett at the equivalent local commercial station in London, Capital Radio.

The station transmitted from a studio in Swalwell, Gateshead, which in later years would be adjacent to the Metrocentre and is now Metropolitan House—a business centre providing serviced office accommodation.

Later in 2021 as planned, they relocated their broadcasting studios to the Grade II listed building, Gainsborough House on Newcastle's Grey Street.

[2] Until 2005 the station broadcast live football commentary for the region's two biggest clubs; Newcastle United and Sunderland.

However, a negative response from football fans prompted the owners to cover all Newcastle and Sunderland games on sister station Magic 1152.

The rebranded was part of a network-wide relaunch involving 17 Bauer-owned local radio stations in England and Wales.