[3] Metropia was co-produced by Atmo Media Network and Lars von Trier's Danish production company Zentropa Entertainments, premiered at the 66th Venice International Film Festival,[1][4] and opened in Sweden on 27 November 2009.

Trexx, the company that runs the mammoth European rail network, has found a way to read and control minds using the dandruff shampoo "Dangst", with the goal of creating a highly efficient advertising system.

In order to break free, Roger joins forces with supermodel Nina (Juliette Lewis), the former model and spokeswoman for Dangst.

The main character Roger is based on a chef who worked at a restaurant in Stockholm where the Atmo employees were regulars, and Nina was found in a make-up store.

[8] After a story board had been developed, photographer Sesse Lind travelled around Europe and took pictures of needed locations in Stockholm, Berlin, Paris and Copenhagen.