Metropole’s motto “Don’t be a stranger” captured its main goal: to help its readers get acquainted with Austria and its capital Vienna in particular.

[1] In addition, the magazine targeted its readership directly through a corporate subscription model to reach the employees of international organizations and companies.

The media house also provided online coverage in English on things happening in Vienna and Austria, a weekly newsletter and monthly events for subscribers and internationals.

[2] Digital content featured in the print magazine was only accessible to subscribers, but coverage of current news online and the event calendar was available for everyone to read.

In October 2015, Margaret Childs and Dardis McNamee[3][4] co-founded Home Town Media GmbH[5] and published the first issue of Metropole, titled “We Built This City”, focusing on how internationality shaped Austria and Vienna and continues to do so.