The VPRO presents itself as a progressive broadcaster and mainly produces profound and liberal programs.

The VPRO made a cultural shift in the late 1960s and was transformed into a progressive broadcaster.

A small pillorized group in the Netherlands were the liberal Protestants, who were followers of liberal Protestantism and believed that people should allow their Christian faith to be strongly determined by an undogmatic attitude, in which freedom of thought and belief based on one's own insights is central.

The Zendtijdbesluit was introduced by the Dutch government to fairly distribute radio airtime among the broadcasters.

was re-established after the government had made a failed attempt to form a national broadcaster.

Due to the change in mentality that arose in the Netherlands in the 1960s, a new generation of programme makers joined the broadcaster who were supporters of the flower power movement.

Partly due to the amendment of the Omroepwet, the VPRO was able to grow into a large, established broadcaster.

In 2010, the public broadcasters in the Netherlands had to make cutbacks due to the policy of the Rutte I cabinet.

This ideal fits the profile of the VPRO, which likes to present itself as a broadcaster that makes many stimulating and free programs.

The program was taken off the air after three episodes, because there were complaints about a broadcast in which model Phil Bloom read the Dutch newspaper Trouw naked.

[9] From 1970 to 1990, artist Wim T. Schippers made many absurdist programs at the VPRO, which were also very controversial.

A well-known example of such a program is the Fred Haché Show, which was broadcast by the VPRO from 1971 to 1972.

For example, in 1972 the program makers received many threatening letters because many people found the broadcast in which Queen Juliana was peeling Brussels sprouts distasteful.

[11] Another well-known VPRO program maker was the duo Van Kooten en De Bie.

The duo made many programs for the broadcaster from 1974 to 1998, in which they created satire through sketches and characters.

The television program covered the current affairs of the past week, through satirical commentary and sketches.

The programme is broadcast every summer and has had the spin-off Wintergasten since 2020, in which international guests are interviewed.

The program shows the world through the eyes of local journalists, who search for answers to universal questions and themes in their own city or country.

On the radio, the VPRO produced many journalistic programs, which were regularly made in an experimental and improvisational manner.

A well-known VPRO program on the radio is Marathoninterview, in which a guest is interviewed for three hours.

In addition, the platform has an extensive website on which interviews, album reviews and festival reports appear.

Here is an overview of well-known VPRO television and radio programs:: Lex Barten designed the first logo for the VPRO in 1926: the four letters as two pairs under each other, with a transmission mast and round transmission beams.

Jan Bons designed a logo with a modest word mark based on Helvetica letters in 1966.

After ten years, it was Willem van den Berg who, in response to the previous logo, created a visual mark in 1981 with razor-sharp letters on an equally sharp V-shadow.