The Omroepvereniging VARA (Dutch pronunciation: [ˈɔmrupfəˌreːnəɣɪŋ ˈvaːraː]), the VARA Broadcasting Association, was a Dutch public broadcasting association primarily operating in the fields of television, radio, publishing and interactive media.

[3] For many years VARA's chairmen, such as Marcel van Dam and André Kloos, were prominent members of the party.

Although the connection between the two organizations loosened, affinities remain, such as a large overlap between their respective support bases.

[5] On 5 June 1964, during The Beatles' world tour of that year, VARA organized and recorded for television a Beatles concert in the Treslong Café Restaurant in Hillegom as part of the group's three-day visit to the Netherlands.

VARA broadcast a complete summary of the Beatles' visit to the country three days later, on 8 June 1964.