Metrosexual
In the Nineties, he's everywhere and he's going shopping.The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis—because that's where all the best shops, clubs, gyms and hairdressers are.
[11] It was this image of the metrosexual—that of a straight young man who got pedicures and facials, practiced aromatherapy and spent freely on clothes—that contributed to a backlash against the term from men who merely wanted to feel free to take more care with their appearance than had been the norm in the 1990s, when companies abandoned dress codes, Dockers khakis became a popular brand, and XL, or extra-large, became the one size that fit all.
[11] A 60 Minutes story on 1960s–70s pro footballer Joe Namath suggested he was "perhaps, America's first metrosexual" after filming his most famous ad sporting Beautymist pantyhose.
Ford suggested that "macho" sporting role models who also care about fashion and appearance influence masculine norms in wider society.
Mercer and Attwood argue that Simpson, in his articles coining metrosexuality, is a reference to a longer media tradition of writing about masculinity in fluctuation.
[29] Various studies, including market research by Euro RSCG, have suggested that the pursuit of achievement and status is not as important to men as it used to be; and neither is, to a degree, the restriction of emotions or the disconnection of sex from intimacy.
Lillian Alzheimer noted less avoidance of femininity and the "emergence of a segment of men who have embraced customs and attitudes once deemed the province of women".
Decidedly single, definitely urban, dreadfully uncertain of their identity (hence the emphasis on pride and the susceptibility to the latest label) and socially emasculated, gay men pioneered the business of accessorising—and combining—masculinity and desirability.
[5][4] In this context, the metrosexual is a heterosexual, urban man who is in touch with his feminine side—he color-coordinates, cares deeply about exfoliation, and has perhaps manscaped.
[38] Moreover, Powers uses this case study as part of her thesis, that while trend journalism attempts to explain emergent cultural phenomena, that it may also play a role in trendsetting.
