The term was coined by Mark Simpson in 2014 to describe a man "who is influenced in his appearance by the stars of sport and pornography".
[10] He describes spornosexuals as frequently working class men who exercise at a gym in order to share eroticised selfies of their toned bodies on social media.
[17][18][19] Jamie Hakim's research, "The Spornosexual: the affective contradictions of male body-work in neoliberal digital culture", was published in the Journal of Gender Studies in 2016.
[20] Hakim writes that young men defining their value through their body is a response to the effects of austerity on them since 2008, when the ability to create value through other means became harder.
[4] Greg Wolfman has written about a proliferation of men's "consumer lifestyles", or "marketed manhoods", that includes spornosexual with lumbersexual and hipster.