Mevius (メビウス, Mebiusu), previously called Mild Seven (マイルドセブン, Mairudo Sebun), is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco.

According to the survey results both inside and outside of Japan, there is strong suspicion that these fake cigarette are manufactured as a part of the foreign currency fund acquisition activity by North Korea.

[15][16] In December 2007, Japan Tobacco recalled some of the Mild Seven brand cigarettes sold in stores in Tokyo and neighbouring prefectures because of faulty filters.

A bigger program with JTI's marketing on the photo-centered social networking service (SNS) platform is that underage users are indiscriminately exposed to these photos glamorizing cigarettes because anyone, regardless of age, can join Instagram and view pictures posted by others.

In Korea's "Tobacco Business Act", there are no specific rules yet governing cigarette makers' marketing and sales activities on Instagram, Facebook and other SNS platforms.

The company's marketing tactic is disgraceful, he said, stressing minors, particularly young girls, have been exposed to hundreds of photos that beautify smoking.

[18] There has been a controversy online about the spread of rumors that Mild Seven is manufacturing tobacco leaves near the Fukushima nuclear plant accident in Japan.

[21][22][23] Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing, from 1994 to 1996, and Minardi in 1997 as a result of a sponsorship deal with Japanese driver Ukyo Katayama.

At the end of the 1990s to early 2000s, Japanese tobacco companies were not allowed to advertise their products in China due to the still lingering tensions of World War II.

This event took him to a number of beautiful spots in Western China including Dali City, Lijiang and Xijiang (home of the Chinese space program).

[43][44] Mevius is mainly sold in Japan, but also was or still is sold in the United Kingdom, Germany, Austria, Poland, Belarus, Russia, Morocco, Kazakhstan, Mongolia, Nepal, Thailand, Cambodia, Vietnam, Malaysia, Singapore, China, Taiwan, Hong Kong, Myanmar, South Korea and the United States.