This bright vivid tone of hot pink is widely seen in Mexican culture today, although the dictionary of the Spanish Royal Academy does not register the name as yet.

In Mexico it is considered an element of national identity and a symbol of Mexican charisma.

[1] Mexican pink became known as such through the efforts of the journalist, painter, cartoonist and fashion designer Ramón Valdiosera.

Interested in traditional Mexican clothing being adapted to contemporary fashion, on his return to Mexico City he set up a sewing workshop and there devoted himself to move the fabrics, colors and traditional styles to sophisticated forms of fashion at that time.

[3] The color frequently appears in the work of Luis Barragan, one of Mexico's best-known architects.