[5] Among its programs, the school offers three-month Boot Camps for Strategic Planning and Social Media.

[6] According to industry journal Adweek: "The facility operates in many ways like a traditional agency, in that students direct spots, write advertising copy, and learn to manage budgets.

The proposal drew some interest from local libraries, and a similar promotion was eventually launched in train stations in Philadelphia.

"[11] In 2011, students developed a marketing campaign for a Russian vodka brand involving a virtual "Russian roulette," where four participants would provide their Facebook login details, with the "loser" having his Facebook account permanently deleted, and the "winners" being entered in a sweepstakes to win a trip to Russia.

[12][13] In 2007, the school advertised its own programs by creating a magazine ad containing perforated trading cards representing famous advertising industry people,[14] and in 2010 it did so by creating its own bottled water brand, named "Smudge Slobber" after the founder's dog.