Michael A. Schwarz is an economist who specializes in marketplace design and decision-making theory.
After earning his Ph.D., Schwarz spent 1999–2004 as an assistant professor of microeconomics at Harvard University.
[1] Based on a study done with economist Michael Ostrovsky, Schwarz increased Yahoo's profits by millions of dollars a year by using economic theory to redesign the auction system used to sell advertisements.
[2] In 2006, Business Week reported that Schwarz and two of his students had “cracked” Google's AdWords code.
[3] Schwarz's work was cited by observers as evidence for why tech companies were hiring so many economists.