Michael Lamont Bivins (born August 10, 1968) is an American singer, rapper, manager, and producer, and a founding member of New Edition and Bell Biv DeVoe.

[7] He also discovers, manages, and produces for other acts, most notably Sudden Impact, Another Bad Creation,[8] MC Brains, Boyz II Men,[8] and 702, all of whom were signed to his Motown distributed label Biv 10 Records.

Bivins also produced The New Edition Story, a biographical miniseries that ran on BET in 2017.

Bivins' credits include CSR 103.9 in the hit video game Grand Theft Auto: San Andreas.

Bivins also managed Artist Development on the reality competition show Making the Band 4 and is CEO and founder of Sporty Rich Enterprises record label.