[1][2] In 1996, he co-founded TurtleTrader.com, later expanded into TrendFollowing.com, a popular online resource focused on investment style known as trend following, which allows investors to profit in both up and down markets.

2009) featuring traders David Harding, John W. Henry, Ed Seykota, Richard Donchian, Jesse Lauriston Livermore and Larry Hite, among others.

[9] The Complete TurtleTrader: The Legend, the Lessons, the Results (HarperBusiness, October 2007) tells the story of Chicago commodities trader Richard Dennis, along with an oral history of the investment world in the late 20th century.

[17][18] In August 2011, Covel released The Little Book of Trading: Trend Following Strategy for Big Winners, which teaches the average person investment practices claimed to beat the market, regardless of the financial climate.

[24] In the film, Covel interviews financial and economist figures like Harry Markowitz, Vernon L. Smith, Mark Mobius, David Harding, Michael Mauboussin, Larry Hite, Peter Borish, Richard Baker, Barry Ritholtz, Chris Van Hollen, and Eric Bolling.