Michael Dann

Michael Harold Dann (September 11, 1921 – May 27, 2016) was an American television executive.

Dann was vice president of programming at CBS from 1963 to 1970, having worked there since leaving NBC in the late 1950s.

He took a pragmatic approach to programming, opting not to enforce a personal vision for the network other than to try to get more viewers without regard to key demographics.

After leaving CBS, Dann joined the upstart Children's Television Workshop, where he spearheaded the Sesame Street international co-productions.

In 1977, Dann was recruited to program the experimental interactive television system, QUBE[1] Dann's career with CBS is chronicled in Les Brown's book, Televi$ion: The Business Behind The Box.